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Information to Gather from Video Service Clients

This Internal KB comprises of the complete information that needs to be collected from Video Service Clients

Gathering critical information from a client interested in webdew’s video services is crucial to understanding the client’s needs and expectations effectively. Here's a structured list of essential information to gather and questions to ask:

  1. Project Overview:
    1. Brief description of the project.
    2. Project goals and objectives.
    3. Desired outcome and message to convey.
    4. Project timeline and deadlines.
  2. Budget and Resources:
    1. Budget constraints or range.
    2. Any existing assets (footage, images, logos) to be incorporated.
  3. Audience and Target Demographics:
    1. Who is the target audience?
    2. Audience preferences or expectations.
  4. Content and Scripting:
    1. Is there an existing script or concept?
    2. Do you need assistance with scriptwriting or content creation?
    3. Specific key messages or points to include.
  5. Style and Tone
    1. Preferred style (corporate, creative, documentary).
    2. Desired tone (formal, casual, humorous).
    3. Examples of videos or styles you admire. Any other relevant references.
  6. Visual Elements:
    1. Are there any specific visual elements or graphics to include?
    2. Branding guidelines or assets to incorporate.
    3. Desired color schemes and aesthetics.
  7. Duration and Format:
    1. Length of the video.
    2. Preferred video format and aspect ratio (1080p, 4K).
    3. Platform or channels where the video will be used (website, social media, marketing campaigns).
  8. Voiceover and Audio:
    1. Do you need a voiceover for the video?
    2. Voice talent preferences (if any).
    3. Background music or sound effects requirements.
  9. Distribution and Marketing:
    1. How and where will the video be distributed?
    2. Any SEO or marketing considerations?
    3. Integration with marketing campaigns or strategies.
  10. Deadlines and Milestones:
    1. Project start date.
    2. Intermediate milestones and review points.
    3. Final delivery date.
  11. Feedback and Approval Process:
    1. How should the client provide feedback?
    2. The number of revisions included in the scope.
    3. Approval process for crucial project stages.
  12. Additional Notes or Requests:
    1. Any additional information, ideas, or specific requests?
    2. Special considerations or challenges to be aware of.
  13. References and Examples:
    1. Any reference videos or projects that inspire the client.
    2. Examples of videos the client liked from competitors or other sources.

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Drafted by Reaz Sabbir on 19th September 2023