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Compilation of JDs: Marketing

Please consider this sheet as a compilation of JDs for the Marketing profiles in the company.

Digital Marketing Lead


webdew is looking for an experienced Digital Marketing professional to assist in the planning, execution and optimization of our online marketing efforts. The candidate should have a passion for all things - digital marketing and technology. He/she should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The candidate needs to be tech-savvy and intuitive with great ideas to reinforce our digital marketing campaigns.

Responsibilities - How you will contribute to webdew's success

  1. Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Automate various marketing campaigns and lead generation initiatives
  3. Design, build and maintain our social media presence
  4. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  5. Identify trends and insights, and optimize spend and performance based on the insights
  6. Brainstorm new and creative growth strategies
  7. Plan, execute and measure experiments and conversion tests
  8. Collaborate with internal teams to create landing pages and optimize the user experience
  9. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  10. Instrument conversion points and optimizes user funnels
  11. Collaborate with agencies and other vendor partners
  12. Evaluate emerging technologies.
  13. Provide thought leadership and perspective for adoption where appropriate
  14. Intermediate experience with Google Analytics, PPM and SEO Strategies and experience in using Marketing Automation tools like HubSpot

Requirements: Glad to see you succeed. For success, you will need

  1. BS/MS degree in marketing or a related field
  2. Good to have some experience with CMS / Marketing Automation,  through CRM mandatory
  3. Proven working experience in digital marketing
  4. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  6. Experience in optimizing landing pages and user funnels
  7. Experience with A/B and multivariate experiments
  8. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  9. Working knowledge of ad serving tools (e.g., DART, Atlas)
  10. Experience in setting up and optimizing Google Adwords campaigns
  11. Working knowledge of HTML, CSS, and JavaScript development and constraints
  12. Strong analytical skills and data-driven thinking
  13. Up-to-date with the latest trends and best practices in online marketing and measurement
  14. Ability to multitask, highly self-motivated and a great team member with high interpersonal skills, Good command of the English language.

Digital Marketing Associate Lead

Responsibilities - How you will contribute to webdew's success

  1. Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize the user experience
  8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  9. Instrument conversion points and optimizes user funnels
  10. Collaborate with agencies and other vendor partners
  11. Evaluate emerging technologies.
  12. Provide thought leadership and perspective for adoption where appropriate
  13. B2B Ecommerce marketing strategy creation

 

Requirements: Glad to see you succeed. For success, you will need

  1. BS/MS degree in marketing or a related field
  2. Proven working experience in digital marketing
  3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  5. Experience in optimizing landing pages and user funnels
  6. Experience with A/B and multivariate experiments
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  8. Working knowledge of ad serving tools (e.g., DART, Atlas)
  9. Experience in setting up and optimizing Google Adwords campaigns
  10. Working knowledge of HTML, CSS, and JavaScript development and constraints
  11. Strong analytical skills and data-driven thinking
  12. Up-to-date with the latest trends and best practices in online marketing and measurement

Content Writer

Responsibilities - How you will contribute to webdew's success

  1. Responsible for writing a variety of unique material for websites, blogs, social media, online articles
  2. Assist the marketing team in the development of engaging content that can be used in marketing or advertising campaigns
  3. Excellent overall writing skills in a number of different styles/tones with impeccable spelling and grammar knowledge
  4. A deep understanding of consumers and what motivates their online research
  5. Should be up to date and know the latest things in the market that help them to enhance their writing skills
  6. Familiarity with keyword placement and other SEO best practices
  7. Some experience in online marketing and lead generation
  8. An understanding of formatting articles on the web

 

Requirements: Glad to see you succeed. For success, you will need

  1. BS/MS degree in marketing or a related field
  2. Proven working experience in content writing
  3. Should have strong organizational and learning skills
  4. Strong command over applications like Microsoft Word and Google Docs
  5. Must have an ability to work independently
  6. Should have good problem-solving skills
  7. Ability to manage projects
  8. Strong written and verbal communication

Email Marketing Specialist

Responsibilities - How you will contribute to webdew's success

  1. Identify target audience and grow our email list
  2. Design and implement direct email marketing campaigns
  3. Proofread emails for clarity, grammar, and spelling
  4. Ensure mobile-friendly email templates
  5. Write newsletters including all company updates
  6. Upgrade our email templates using graphics, personalization, and advanced features
  7. Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  8. Create email databases for lead generation
  9. Analyze campaign performance and suggest improvements
  10. Report on sales revenue generated from email marketing efforts
  11. Ensure emails follow industry policies and best practices

 

Requirements: Glad to see you succeed. For success, you will need

  1. BSc degree in Marketing or relevant field
  2. Proven work experience as an Email marketing specialist
  3. Hands-on experience with HTML and content management systems
  4. Proficiency in marketing automation technology
  5. Knowledge of SEO/SEM and Google Analytics
  6. Familiarity with analytical and database tools
  7. Excellent written communication and copywriting skills
  8. Strong project management skills
  9. An ability to work under tight deadlines

Digital Marketing Trainee

Responsibilities - How you will contribute to webdew's success

  1. Learning to strategize a lasting digital connection with consumers
  2. Learning to plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
  3. Be actively involved in SEO efforts (keyword, image optimization, etc.)
  4. Learning ideation for content marketing
  5. Learning to collaborate with designers to improve and optimize the user experience
  6. Learning to maintain partnerships with media agencies
  7. Learning to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

 

Requirements: Glad to see you succeed. For success, you will need

  1. BS/MS in marketing or related field
  2. Excellent communication and interpersonal skills
  3. Solid understanding of digital marketing techniques and practices
  4. Knowledge of B2C social media, Google Adwords and email campaigns, and SEO/SEM
  5. Working knowledge of ad serving tools (e.g., DART, Atlas)
  6. Basic knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

SEO Specialist

webdew is looking for SEO Executives who should be ready to experience all areas of SEO and setting up and optimizing Google Adwords campaigns.

Job Responsibilities

  • Improve organic search results for desktop and mobile sites on all major search engines
  • Knowledge of SEO, website optimization, website analysis, and content marketing with optimization
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web
  • Expert in all areas of SEO including strong technical skills (HTML, site architecture and content management systems)
  • Solid understanding of search engine ranking factors, algorithms, site architectures and strategies
  • Develop quarterly plans and present business reviews of the impact of SEO strategies & initiatives
  • Stay updated with the latest SEO techniques and algorithm changes and updates from Google, Yahoo etc and effect those changes immediately for our portal
  • Must have an ability to work independently
  • Should have good problem-solving skills
  • Ability to manage projects
  • Strong written and verbal communication