In this knowledge base article, we will provide guidelines on how to write a video script for webdew clients, including word limits for different video durations and important considerations to keep in mind.
Key Considerations
1. Review the Questionnaire
- Before you start writing the script, it's crucial to thoroughly review the questionnaire provided by the client. The questionnaire contains valuable information about the client's goals, target audience, key messages, and any specific requirements.
- In case of any doubts or clarifications needed, don't hesitate to coordinate with the project manager for further insights.
2. Research the Client
- Once you have gone through the questionnaire, visit the client's website to gain a better understanding of their products, services, and offerings.
3. Provide Two Hook Variations
The hook is the most critical part of your video script, as it captures the viewer's attention from the beginning. Always provide two variations of the hook: one in the form of a question and another in the form of a statement. This ensures flexibility in the video's opening, as some clients may prefer a more direct approach, while others may want to engage viewers with a thought-provoking question.
4. General Script Structure
In cases where there is no reference video provided by the client, follow the general rule of thumb for video creation:
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Hook: Begin with a hook that highlights a problem or pain point that the target audience can relate to.
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Introduction: Introduce the client's product, service, or offering and explain how it will solve the problem mentioned in the hook.
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Features and Benefits: Highlight the key features and benefits of the client's product or service. Focus on what sets it apart from competitors.
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Call to Action (CTA): End the video with a relevant and compelling call to action, guiding the viewers on the next steps they should take, such as visiting the client's website, making a purchase, or contacting for more information.
Word Limits for Video Durations
When writing the script, it's essential to adhere to the specified word limits for different video durations:
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45-Second Video: Aim for a script of approximately 90 to 110 words.
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60-Second Video: Target a script of around 120 to 140 words.
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90-Second Video: Your script should be roughly 180 to 210 words.
Keep in mind that the word limits are approximate and can be adjusted slightly depending on the pacing of the video and the specific content that needs to be included.
Additional Considerations
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Tone and Style: Match the tone and style of the script to the client's brand and audience. Some clients may prefer a formal tone, while others may want a more casual and conversational approach.
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Visual and Audio Elements: Consider the visual and audio elements that will complement the script, such as visuals, music, and voiceovers. Ensure that the script leaves room for these elements and describes any specific requirements.
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Revisions and Feedback: Be prepared for client feedback and revisions.
Remember that the script is the backbone of a successful video, so take the time to craft it carefully and with the client's objectives in mind.
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Created by Richa Sharma on 30th October 2023