Product Explainer Video - Scope of Work

This document provides an overview of the scope, process, deliverables, pricing, and other important details related to the creation of a Product Explainer Video.

Scope

The scope of the project includes the production of a Product Explainer Video that effectively presents and communicates the features, benefits, and functionality of the product to the target audience with a standard duration of up to 1 minute.

Purpose

The primary purpose of Product Explainer videos is to engage, educate, and influence the audience to take the desired action, such as making a purchase or signing up for a service.

Usage

The Product Explainer Video can be featured on websites, landing pages, social media platforms, product pages, email campaigns, trade shows, and sales presentations.

Benefits

1. Increased Engagement
2. Higher Conversion Rates
3. Brand Differentiation
4. Better SEO Performance
5. Increased Social Sharing

Deliverables

1. One video will be delivered in .mp4 format in Full HD definition (And in the selected Aspect Ratio) 
2. All project files will be delivered to the client on the Client Portal. 

Video Elements

Product Explainer video is divided into two main parts: Product UI and Non-UI. In case of a physical product, the video will include product footage or HD images. Below are the specific details for the Product Explainer video type:

1. UI (%): 50%
2. Non-UI (%): 50%
3. UI Elements: UI animation/ Product image or footage
4. Non-UI Elements: Advanced animations, kinetic typography, stock footage. No character animation

Add-ons

The following add-ons are available at an additional cost: 

1. Scriptwriting: We can provide an enhanced scriptwriting service, ensuring a more detailed and engaging script. 
2. Professional On-screen Actor: A professional actor can be included in the video to enhance the visual appeal and authenticity. (Male or female, based on your requirements)
3. Professional Voiceover Artist: We can arrange for a professional voiceover artist with a specific tone or accent, as requested by the client. (Male or female, based on your requirements in language of your preference)
4. Subtitles: Subtitles can be added to the video to improve accessibility and viewer experience. We can also create subtitles in different languages.
5. Excess Duration: Any video type extending the standard duration of 60 seconds. 
6. Fast Delivery: We understand the importance of timely delivery. We offer expedited delivery options to meet your deadlines. Additional charges may apply based on the project's complexity and the standard delivery timeframe, i.e. 24 working days. 
7. Revisions: We offer 2 revision rounds to ensure client satisfaction. Additional revision rounds can be accommodated at an additional cost.
8. Multiple Video Aspect Ratio: Customization of the video aspect ratio to suit different platforms and screen sizes. (TikTok, Instagram, Facebook, LinkedIn, YouTube)

Pricing Distribution for Add-ons:

Add-on	Additional Cost
Fast Delivery	$1000- 10 business days $500 - 15 business days $200 - 20 business days
Extended Duration (exceeding 60 seconds)	$450 - Additional 15 seconds $750 - Additional 30 seconds $900 - Additional 45 seconds $1000 - Additional 60 seconds
Human Voice-over	$100 - Beginner (1-2 years of experience) $250 - Professional (5+ years of experience)
On-screen Actor	$300 - 30 seconds $400 - 45 seconds $480 - 60 seconds
3D Modeling	$500 - Basic model $1000- Advanced model
Video Script	$120
Video captions/subtitles	$30 - English $50 - Other
Different Aspect ratios	$150 per variation
Additional Revisions	$100 per revision

Process

To ensure your satisfaction, we've divided our Product Explainer Video Production process into two phases: Pre-production and Production.

Pre-production Phase

1. Placing order: To  begin with the process, you need to place the order on the Client portal and provide your detailed requirements by submitting the Intake form. 
   
   We'll start by getting to know your business, competition, and target audience, so we can create a video that perfectly fits your needs. 
   

    

   Check out: How to Place an Order on Client Portal?

2. Scripting: We can either use a script provided by the client or we can write it for an extra fee. 
   
   1. [Add-on] Script: If needed, we can develop a conversational script from the client's brief for an additional fee. You'll have up to 2 free revisions to ensure the script is perfect. 
3. Storyboard: A storyboard will be created, which serves as a visual representation of the video's scenes and transitions. You'll have up to 2 free revisions to finalize the illustrations. 
   
   Note: If you would like to showcase your product in a 3D format, we will need a high-quality 3D model of the product. You can either provide a high-quality 3D model of the product to proceed with the next steps. Alternatively, our team can create a 3D model of the product at an additional cost. The pricing for the 3D modeling service ranges from $500 to $1000 USD, depending on the quality of the model.
4. Voiceover: We'll provide a voiceover in the language and accent of your choice. There would be no revision in a recorded voice. (Male or female, based on your requirements)

Voiceover Options:

1. No Voiceover
2. AI Voiceover 
3. [Add-on] Professional Voiceover Artist

Production Phase

We'll produce the video using industry-standard software such as Maya, Lumion incorporating the script, voiceover (if selected), storyboard, and product video. Our skilled team will handle the editing process to create a compelling and visually appealing video.

1. Music and Sound effects: We'll incorporate appropriate background music and sound effects to enhance the overall viewing experience. 
2. Animation and Compilation: Custom animation and visual elements will be created to bring the video to life.

Client Communication

All communication related to the video project will happen on the Client Portal. Response turnaround time: 24 hours. Emails or scheduled calls can be used for strategic communication.

Schedule of Deliverables

The standard turnaround time for producing a Product Explainer video is 24-30 business days, depending on the complexity of the 3D modeling (if required). In case of a faster turn-around, you can opt for a suitable add-on. (Refer to pricing table above)

Note:

1. One open video request at a time
2. The turnaround time starts after we have received all the required information related to the project and nothing is pending from the Client’s side. E.g. If Figma access or branding guidelines are pending, the video production time doesn’t start.
3. The turnaround time doesn’t include the time we wait for the Client’s review and revisions. For example, If the script is delivered for review on day 3 and the client sends feedback on day 5 (two days was client revision time), the clock for video production time starts from day 6. 

Revisions

1. Two rounds of revisions at each stage. E.g. Suggestions given on two different dates are considered as two rounds
2. We will proceed to the next stage only after receiving a "final approval" message from you. "Final approval" means that you explicitly use the words "approved" or "final" in your message.
3. Any revisions requested in a previous stage after the final approval will be assessed for additional effort. We will inform you of any associated fees before making the revisions.
4. If the final video does not meet the original instructions or misses any requirements, we will make the necessary revisions at no additional cost. However, if there is a change in the scope or design requirements, subsequent deliverables will be charged.

Example: If the script and storyboard were approved in the previous stage, but changes to the script are needed after the first video draft is sent (no changes to the storyboard), there will be a charge of $100 for the script changes. In case both script and storyboard need updations, it would cost $100 for each.

Please note that any revisions mentioned above may affect the delivery schedule. 

Rationale: Revisions take time and incur additional costs. If the original instructions are followed, but the project scope changes or there are changes from a previous stage, the entire process needs to be repeated. This requires additional effort from the scriptwriter, storyboard artist, voiceover artist, and video editor to synchronize everything again.

Billing

1. Payment terms: 100% Upfront

Read to find out more details on how to process and manage billing on client.

Service Availability

1. Business hours:  9 AM GMT TO 7:30 PM GMT, Monday to Friday
2. Client Portal response time: 24 hours

We are committed to delivering a high-quality explainer video that exceeds your expectations. We look forward to working with you and creating a compelling visual representation of your product.

Frequently Asked Questions (FAQs)

1. What is the purpose of a Product Explainer Video?

   The primary purpose of a Product Explainer Video is to engage, educate, and influence the audience using captivating animation. It aims to showcase the product's unique features and benefits, encouraging viewers to take the desired action, such as making a purchase or signing up for a service.

2. Where can the Product Explainer Video be used?

   The Product Explainer Video can be featured on websites, landing pages, social media platforms, product pages, email campaigns, trade shows, and sales presentations. Its visually appealing nature helps attract and retain the audience's attention.

3. What are the benefits of having a Product Explainer Video with 3D Animation?

   Having a Product Explainer Video with 3D Animation offers several advantages. It increases engagement by providing an immersive and visually stunning experience. The realistic 3D models and environments help differentiate the brand and product, enhancing credibility. It also improves SEO performance, encourages social sharing, and can lead to higher conversion rates.

4. Are there any add-ons available for the Product Explainer Video?

   Yes, there are several add-ons available for the Product Explainer Video. These add-ons include scriptwriting, professional voiceover artists, subtitles, extended duration, fast delivery, additional revisions, and customization of video aspect ratios. The pricing for each add-on varies depending on the specific requirement.

5. What is the process of producing the Product Explainer Video with 3D Animation?

   The production process is divided into two phases: Pre-production and Production. During Pre-production, the client places the order, and the service provider assists with scripting, creating a storyboard, and arranging voiceover (if selected). In the Production phase, the video is produced, incorporating music, sound effects, and the 3D Animation elements to create a visually compelling final product.

6. How does client communication take place during the project?

   All communication related to the video project takes place on the Client Portal. The service provider ensures a response turnaround time of 24 hours. Strategic communication can also be conducted via emails or scheduled calls to address specific project requirements.

7. What is the schedule of deliverables for the Product Explainer Video with 3D Animation?

   The standard turnaround time for producing a Product Explainer Video with 3D Animation is 24-30 business days. The duration may vary depending on the complexity of the 3D modeling and animation involved. Clients have the option to select faster turnaround options as add-ons.

8. How many revisions are included in the project?

   Two rounds of revisions are included at each stage of the project to ensure client satisfaction. However, additional revision rounds can be accommodated at an additional cost.

9. How is billing processed for the project?

   The payment terms require 100% upfront payment. Further details on how to process and manage billing can be found on the client's page.

10. What are the service availability hours?

    The business hours for service availability are from 9 AM GMT to 7:30 PM GMT, Monday to Friday. The service provider ensures a response time of 24 hours on the Client Portal.