This document provides an overview of the scope, process, deliverables, pricing, and other important details related to the creation of a How-to Tutorial Video.
Scope
The scope of the project includes the production of a How-to Tutorial Video with a standard duration of up to 3 minutes.
Purpose
The purpose of this project is to create informative and engaging how-to videos for the client. These videos aim to effectively communicate instructions, processes, or information in a visually appealing and user-friendly manner.
Usage
The How-to Tutorial Video can be used on various platforms, including websites, social media, and video sharing platforms, to provide valuable instructional content to the target audience. It can be incorporated into product documentation, support resources, and knowledge bases to assist users in effectively utilizing the product's features.
Benefits
- Enhanced user understanding
- Visual step-by-step guidance
- Improved user retention
- Simplified complex processes
- Consistent and standardized instructions
- Accessible and convenient learning experience
- Increased customer satisfaction
- Reduced customer support inquiries
Deliverables
- One video will be delivered in .mp4 format in Full HD definition (And in the selected Aspect Ratio)
- All project files will be delivered to the client on the Client Portal.
Video Elements
A How-to Tutorial video is divided into two main parts: Product UI and Non-UI. Below are the specific details:
- UI (%): 90%
- Non-UI (%): 10%
- UI Elements: Product or app or software UI screen recording / UI animation
- Non-UI Elements: Animated icons, kinetic typography, on-screen actor
Add-ons
The following add-ons are available at an additional cost:
- Scriptwriting: We can provide an enhanced scriptwriting service, ensuring a more detailed and engaging script.
- Professional On-screen Actor: A professional actor can be included in the video to enhance the visual appeal and authenticity. (Male or female, based on your requirements)
- Professional Voiceover Artist: We can arrange for a professional voiceover artist with a specific tone or accent, as requested by the client. (Male or female, based on your requirements in language of your preference)
- Subtitles: Subtitles can be added to the video to improve accessibility and viewer experience. We can also create subtitles in different languages.
- Excess Duration: Any video type extending the standard duration of 60 seconds.
- Fast Delivery: We understand the importance of timely delivery. We offer expedited delivery options to meet your deadlines. Additional charges may apply based on the project's complexity and the standard delivery timeframe, i.e. 14 working days.
- Revisions: We offer 2 revision rounds to ensure client satisfaction. Additional revision rounds can be accommodated at an additional cost.
- Multiple Video Aspect Ratio: Customization of the video aspect ratio to suit different platforms and screen sizes. (TikTok, Instagram, Facebook, LinkedIn, YouTube)
Pricing Distribution for Add-ons:
|
Add-on |
Additional Cost |
|
Fast Delivery |
$1000- 10 business days $500 - 15 business days $200 - 20 business days |
|
Extended Duration (exceeding 60 seconds) |
$450 - Additional 15 seconds $750 - Additional 30 seconds $900 - Additional 45 seconds $1000 - Additional 60 seconds |
|
Human Voice-over |
$100 - Beginner (1-2 years of experience) $250 - Professional (5+ years of experience) |
|
On-screen Actor |
$300 - 30 seconds $400 - 45 seconds $480 - 60 seconds |
|
Video Script |
$120 |
|
Video captions/subtitles |
$30 - English $50 - Other |
|
Different Aspect ratios |
$150 per variation |
|
Additional Revisions |
$100 per revision |
Process
- Project Kickoff: Discuss project goals, target audience, desired tone, and video outline.
- Scriptwriting and Storyboarding: Develop a clear and engaging script and storyboard for the video.
- Recording and Animation: Film UI interactions (if applicable) and create any necessary animations.
- Voiceover Recording: Record professional voiceover narration (if applicable).
- Editing and Motion Graphics: Combine footage, animations, graphics, and music to create a polished video.
- Revisions and Finalization: Review and incorporate client feedback before final delivery.
Client Communication
Effective communication is key to the success of the project. Based on the package, communication channels will include:
- Regular progress updates via email, Slack, or project management tools.
- Dedicated project manager as the primary point of contact for all communication and coordination.
Schedule of Deliverables
The standard turnaround time for producing a How-to Tutorial video is 10-14 business days. In case of a faster turn-around, you can opt for a suitable add-on. (Refer to pricing table above)
Note:
- One open video request at a time
- The turnaround time starts after we have received all the required information related to the project and nothing is pending from the Client’s side. E.g. If Figma access or branding guidelines are pending, the video production time doesn’t start.
- The turnaround time doesn’t include the time we wait for the Client’s review and revisions. For example, If the script is delivered for review on day 3 and the client sends feedback on day 5 (two days was client revision time), the clock for video production time starts from day 6.
Revisions
- Two rounds of revisions at each stage. E.g. Suggestions given on two different dates are considered as two rounds
- We will proceed to the next stage only after receiving a "final approval" message from you. "Final approval" means that you explicitly use the words "approved" or "final" in your message.
- Any revisions requested in a previous stage after the final approval will be assessed for additional effort. We will inform you of any associated fees before making the revisions.
- If the final video does not meet the original instructions or misses any requirements, we will make the necessary revisions at no additional cost. However, if there is a change in the scope or design requirements, subsequent deliverables will be charged.
Example: If the script and storyboard were approved in the previous stage, but changes to the script are needed after the first video draft is sent (no changes to the storyboard), there will be a charge of $100 for the script changes. In case both script and storyboard need updations, it would cost $100 for each.
Please note that any revisions mentioned above may affect the delivery schedule.
Rationale: Revisions take time and incur additional costs. If the original instructions are followed, but the project scope changes or there are changes from a previous stage, the entire process needs to be repeated. This requires additional effort from the scriptwriter, storyboard artist, voiceover artist, and video editor to synchronize everything again.
Billing
- Payment terms: 100% Upfront
Read to find out more details on how to process and manage billing on client.
Service Availability
- Business hours: 9 AM GMT TO 7:30 PM GMT, Monday to Friday
- Client Portal response time: 24 hours
We are committed to delivering a high-quality video that exceeds your expectations.
Frequently asked questions (FAQs)
-
Where can I use How-to videos?
How-to videos can be used on various platforms such as your website, social media channels, video sharing platforms, and even within product documentation, support resources, and knowledge bases.
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How long should a How-to video be?
The ideal length of a How-to video is usually up to 3 minutes, but it often depends on the complexity of the task or skill being demonstrated. It's generally recommended to keep the video concise and focused, aiming for a duration that ensures clear instructions without losing viewer engagement.
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Do I need to provide content or scripts for the videos?
While you can provide content or scripts if you have specific requirements, our team can also assist in developing the content and scripting for your how-to videos based on your objectives and target audience.
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Can I request revisions to the videos?
Yes, depending on the package selected, you can request a specified number of revisions to ensure the final videos meet your expectations and requirements.
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Can I choose the voiceover accent and language for my videos?
Yes, you can select the voiceover accent and language for your videos based on your target audience preferences and geographical location.
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Are the videos optimized for social media platforms?
Yes, the Grow package offers videos optimized for all social media aspect ratios, ensuring compatibility and maximum visibility across different platforms.
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Can I add subtitles to my videos?
Yes, subtitles can be added to your videos as part of the Build and Grow packages to improve accessibility and reach a broader audience.
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What is the typical turnaround time for creating how-to videos?
The turnaround time varies based on the complexity of the project and the selected package. Our team will provide an estimated timeline during the initial consultation based on your specific requirements.
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Can I use the videos for commercial purposes?
Yes, you can use the videos created through our How-to Video Services for commercial purposes, including marketing, advertising, training, and educational purposes.
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Do you offer customization options for branding and visual identity?
Yes, we can incorporate your branding elements such as logos, colors, and fonts into the videos to maintain consistency with your brand identity.
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Can I see examples of previous how-to videos you've created?
Yes, we can provide examples of our previous how-to videos upon request, allowing you to assess the quality and style of our work.
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How to measure the success of the How-to tutorial video?
To determine the success of your tutorial videos, evaluate viewer engagement and whether it's reducing the burden on your support team. If so, congratulations, your tutorial video is a success!
If you need any help placing/managing your order, refer to:
How to Place an Order on Client Portal?
How to Manage Orders in Client Portal?
How to Update Billing Address on the webdew Client Portal?