Explainer Video - Scope of Work

This document outlines the scope, process, deliverables, pricing, and other details for creating an Explainer Video.


The scope of the project includes producing an explainer video to effectively present and communicate the key features and benefits of your service or concept to your target audience, with a standard duration of up to 1 minute.


Explainer Videos are designed to engage, educate, and persuade the audience to take desired actions, such as making a purchase or subscribing to a service. They serve as powerful marketing tools to convey complex information in a concise manner.


The Explainer Video can be utilized across various digital platforms including websites, landing pages, social media channels, email campaigns, presentations, and more, to enhance brand visibility, engagement, and conversion rates.


  • Increased Clarity
  • Enhanced Engagement
  • Improved Conversion Rates
  • Brand Differentiation
  • Enhanced SEO Performance


  • One explainer video was delivered in .mp4 format in full HD resolution, with a selected aspect ratio.
  • All project files will be provided to the client through the Client Portal.

Video Elements

The Explainer Video will likely incorporate a blend of the following elements to deliver a captivating experience:


  • Custom Animations & Motion Graphics: These will visually represent your service in a creative and engaging manner. This could include illustrations, character animations (if not specified as an add-on), and other abstract visuals.
  • Kinetic Typography: Text elements will be animated to enhance storytelling and emphasize key points.
  • Stock Footage (Optional): Pre-existing video clips that support your message can be used here. This could include real-world scenarios, user interactions, or industry-related footage (additional fees may apply).

UI (Optional):

Mockups or Screen Recordings (if applicable): If your service involves a software application or website, we can incorporate brief UI mockups or screen recordings to showcase its functionality. 


The UI elements are entirely optional and depend on the nature of your service. If your service doesn't involve a user interface (like a software application), the video will primarily focus on Non-UI elements like animations and motion graphics.


You can avail the following add-ons at an additional cost:

  • Scriptwriting: We offer scriptwriting service, ensuring a more detailed and engaging script tailored to your specific needs.
  • Professional On-screen Actor: Elevate the video's production value and authenticity by including a professional actor. Choose between a male or female performer to best suit your video's message.
  • Professional Voiceover Artist: Enhance the video's professionalism and audience connection with a high-quality voiceover artist. We offer options for male or female voiceover talent, with various accents available to match your preferences and target audience.
  • Subtitles & Closed Captions: Improve accessibility and cater to a wider audience by adding subtitles in various languages.
  • Excess Duration: Need more than 60 seconds to effectively communicate your message? We can accommodate requests for longer videos at an additional cost.
  • Fast Delivery: Meet tight deadlines with expedited delivery options. Additional charges may apply based on the video's complexity and the standard delivery timeline of 24 working days.
  • Revisions: We offer two revision rounds for both the script and storyboard to ensure your satisfaction. Additional revisions can be accommodated at an extra cost.
  • Multiple Video Aspect Ratios: Optimize the video for various social media platforms by customizing the aspect ratio. We can tailor the video for platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube.


We understand the importance of a smooth and collaborative explainer video creation process. Here's a breakdown of the stages involved:


  • Project Kick-Off: Get started by placing your order through our Client Portal intake form. Here, you can share your vision and any relevant details about your service or concept.
  • Understanding Your Needs: We'll delve deeper into your unique needs. This includes learning about your target audience, competitors, and desired outcomes for the video. This knowledge ensures the explainer video perfectly aligns with your goals.
  • Scripting (Optional): Craft a compelling narrative for your video. You can either provide your script or leverage our scriptwriting expertise for an additional fee. Two rounds of revisions are included to ensure the script resonates with your message.
  • Storyboarding your Vision: Our team will create a storyboard, a visual representation that brings your script to life. This includes key scenes, transitions, and the overall flow of the video. You have two free revision rounds to finalize the storyboard and ensure it aligns with your vision.
  • Voiceover Selection (Optional): Looking to add a professional voiceover? We'll present options based on your preferences (gender, accent) to find the perfect voice that complements your explainer video.

Post- Production

  • Animation & Motion Graphics: Our skilled animators will use industry-standard software to create captivating animations and motion graphics that visually represent your service or concept.
  • Sound Design & Music: We'll curate a soundscape that perfectly complements the visuals. This includes background music and sound effects that enhance the overall video experience and keep your audience engaged.
  • Video Editing & Compilation: The magic happens here! Our video editors will seamlessly combine all the elements – animation, voiceover (if applicable), and sound design – to create a polished and engaging explainer video.

Client Communication

All communication regarding the video project will occur on the Client Portal with a response turnaround time of 24 hours. Emails or zoom calls can be used for strategic communication.

Schedule of Deliverables

The standard turnaround time for an explainer video is 24-30 business days. Faster turnaround options are available as add-ons (refer to pricing table).


Enjoy two rounds of revisions at each stage to ensure your satisfaction. Additional rounds can be accommodated at an extra cost.


Payment terms require 100% upfront payment. Details on processing and managing billing are available on the client's portal.

Service Availability

  • Our business hours are from 9 AM GMT to 7:30 PM GMT, Monday to Friday.
  • Expect a response time of 24 hours on the Client Portal.

We are dedicated to exceeding your expectations and creating a high-quality explainer video that effectively represents your product. We look forward to collaborating with you.

Frequently Asked Questions (FAQs)

1. What is an Explainer Video?

An explainer video is a short, engaging video that succinctly explains a concept, product, service, or process. It combines visuals, animations, and narration to deliver a clear and concise message to the audience.

2. Why should I invest in an Explainer Video for my business?

Explainer videos offer numerous benefits, including increased engagement, higher conversion rates, improved brand differentiation, better SEO performance, and increased social sharing. They communicate your message to your target audience in a memorable and engaging way.

3. How long should an Explainer Video be?

The ideal duration for an explainer video is typically between 60 to 90 seconds. It should be long enough to convey your message effectively but short enough to maintain the viewer's attention.

4. What are the different types of Explainer Videos available?

There are various types of explainer videos, including product explainers, service explainers, process explainers, and concept explainers. Each type is tailored to meet specific needs and objectives.

5. What is the process for creating an Explainer Video with webdew?

Our process involves two main phases: pre-production and production. During pre-production, we gather requirements, develop a script, create a storyboard, and handle any necessary 3D modeling. In the production phase, we produce the video using industry-standard software, incorporating animations, music, and sound effects.

6. Can I provide my own script for the Explainer Video?

Yes, you can provide your own script. Alternatively, we also offer scriptwriting services as an add-on if you prefer.

7. Do you offer customization options for the Explainer Video?

Yes, we offer various add-ons such as professional voiceover, on-screen actors, subtitles, extended duration, and different aspect ratios to customize the video according to your preferences and requirements.

8. How many revisions are included in the Explainer Video package?

We include two rounds of revisions at each stage of the production process. Additional revision rounds can be accommodated at an additional cost.

9. What is the turnaround time for producing an Explainer Video?

The standard turnaround time is 24-30 business days, depending on the complexity of the project. However, expedited delivery options are available as add-ons for faster turnaround times.

10. How do I initiate the process of creating an Explainer Video with webdew?

To get started, you can place an order on our Client Portal and provide your detailed requirements by submitting the Intake form. Our team will then guide you through the process and ensure a smooth experience from start to final delivery.