How you can send contacts an email with an opt-out link to manage their subscription preferences in HubSpot

All marketing emails in HubSpot, include a link in the email footer for contacts to manage their subscription preferences by default, but you can also add an opt-out link directly in the body of your email.


  • Go to Marketing > Email in your HubSpot account
  • Hover over an existing drafted email and click Edit. Or you also can create a new mail.
  • Highlight the text in the email body you'd like to link to the opt-out page, then click the link icon link in the formatting bar.
  • Click the dropdown Link to, then select Email subscription link.
  • Click the dropdown Subscription type, then select Subscription preferences.
  • Click Insert.

When the recipients click the link, they'll be directed to a page where they can update their email communication preferences.