This SOW serves as a detailed roadmap for the scope of services, deliverables, process, communication, and billing terms associated with webdew's Marketing Services.
Scope
This Scope of Work (SOW) outlines the scope of monthly marketing services to be provided by webdew. The services will be delivered according to the selected package: Start, Build, or Grow.
Purpose
The purpose of this project is to enhance the client’s online presence, drive traffic, and generate leads through strategic marketing initiatives. webdew's marketing services will focus on content writing, SEO, link building, and email outreach to achieve the client's marketing objectives.
Usage
The marketing services provided by webdew will be utilized to attract, engage, and convert target audiences through various digital channels. The services will help the client establish authority in their industry, improve search engine rankings, and increase website traffic and conversions.
Benefits
- Improved Online Visibility
- Increased Website Traffic
- Enhanced Brand Authority
- Effective Email Outreach
Deliverables
Based on the package selected, the deliverables for webdew's marketing services include but are not limited to:
- Content Writing: Blogs (1000-1200 words), content audit, content SEO optimization, on-page copywriting, revisions.
- Link Building: Backlink analysis, link acquisition, anchor text optimization, internal linking optimization, toxic backlink audit.
- SEO: SEO audit report, content duplicacy check, initial backlinks analysis, Robot.txt implementation, competitor analysis, Google Analytics setup.
- Email Outreach: Email warmup, email marketing tool setup, email copywriting, contact discovery, campaign management, monthly reporting.
Process
webdew's marketing services follow a structured process comprising the following stages:
- Discovery Phase: Initial consultation, goal identification, target audience analysis, competitor research.
- Strategy Development: Content strategy, SEO strategy, link building strategy, email outreach strategy.
- Implementation: Content creation, SEO optimization, link building activities, email outreach campaigns.
- Monitoring and Reporting: Continuous monitoring of campaign performance, monthly reporting, analysis, and optimization.
Communication
Effective communication is key to the success of the project. Based on the package, communication channels will include:
- Regular progress updates via email, Slack, or project management tools.
- Weekly/bi-weekly status meetings to discuss project milestones, feedback, and any issues.
- Dedicated project manager as the primary point of contact for all communication and coordination.
Billing
Billing for webdew's marketing services will be carried out on a monthly basis as per the selected package: Start, Build, or Grow. Invoices will be generated at the beginning of each billing cycle and payment will be due within the specified timeframe as per the agreed-upon terms.
Service Availability
- Business hours: 9 AM GMT TO 7:30 PM GMT, Monday to Friday
- Client Portal response time: 24 hours
FAQs
- How do I choose the right marketing package for my business?
Our marketing packages (Start, Build, Grow) cater to different business needs and goals. We recommend assessing your objectives and budget to determine the most suitable package for your requirements. - What topics will you write content about?
We work with you to identify relevant topics based on your target audience and industry trends. - Can I request revisions to the content provided?
Yes, depending on the package selected, you can request a specified number of revisions to the content provided to ensure it meets your requirements and preferences. - Where do you build backlinks from?
We focus on acquiring high-quality backlinks from reputable websites relevant to your niche. - How do I track the performance of my marketing campaigns?
We provide comprehensive monthly reporting and analysis to track the performance of your marketing campaigns. This includes key metrics, insights, and recommendations for optimization. - Can I customize my marketing package based on specific requirements?
Yes, we understand that every business has unique needs. We can customize your marketing package to include additional services or tailor existing services to meet your specific requirements. - Do you provide ongoing support and optimization for marketing campaigns?
Yes, we offer ongoing support and optimization for your marketing campaigns to ensure continued success and maximum ROI. Our team continuously monitors performance and implements necessary adjustments. - Can I schedule calls with my project manager to discuss progress?
Absolutely! We encourage open communication and collaboration throughout the project. - Do you guarantee specific results?
While we cannot guarantee specific outcomes, we strive to deliver the best possible results through data-driven strategies and ongoing optimization. - What is the contract term for these services?
We typically offer monthly retainers, but we can discuss longer-term contracts based on your needs.
If you need any help placing/managing your order, refer to:
How to Place an Order on Client Portal?
How to Manage Orders in Client Portal?
How to Update Billing Address on the webdew Client Portal?