A call-to-action (CTA) is a button that you can use on your website to guide the visitors towards the goal conversion. A CTA is the part of the landing page that prompts a user to take the action that you want to take them. Pages with a strong CTA button will generate more conversions than the pages with a weak one. CTAs should be visually attractive and easily visible to the visitors on your pages and emails.
How to create a CTA
- Go to Marketing > Lead Capture > CTAs in your HubSpot account.
- Click Create CTA in the top right corner.
To create Custom CTA Button
- In the new window, select Custom Button.
- You can now customize the CTA's style:
- Button content: this is the text that will display on the CTA button.
- Button style: click the dropdown to select a style for the CTA button.
- Button colour: here, you can choose the colour for the CTA button.
In CTA options:
- CTA internal name: only you and the users in your account will see this name of the CTA.
- URL Redirect type: click the dropdown and select the option wherever you want to redirect the CTA button.
- External website URL: it will link your CTA to an external page outside of HubSpot. Enter the website URL in Enter URL.
- HubSpot page or blog post: it will link your CTA to one of your HubSpot pages or blog posts. Click the dropdown to use the HubSpot page or blog.
- Meeting link: it will link your CTA to a HubSpot meeting link. Select the meeting link in the dropdown Choose a meeting link.
- File link: it will link your CTA to a file in your file manager. Click Browse files and choose a file. Select the checkbox Open page in new window if you want your visitors to view the image in a new browser window.
- Email address: it will create a mail to link. Enter the email address in Enter the email address.
- Phone number: it will create a link to call the specified phone number.
- Link a HubSpot campaign: associate your CTA analytics with a campaign, click the dropdown, and select a campaign.
- The CTA you have created will now appear in the Finish option. Click the pencil icon to edit the internal name.
Finish: click to save your CTA.
Create smart version: click to create a smart CTA.- Create multivariate test: click if you want to A/B test your CTA.
To create Image CTA Button
- In the new window, select Image Button,
- Click Upload to select an image file from your device.
- Click Browse images to select an image from your file manager.
- Adjust the Width and Height of the image button. Enter the Alt text for the image.
- Click Next.
- How to Edit a CTA
- Go to Marketing > Lead Capture > CTAs in your HubSpot account.
- Hover over the CTA name that you want to edit.
- Click the dropdown Actions and select Edit.
- In ion new slide-in-window, you can edit your CTA.
- You can also perform the following actions to the CTA:
- Create multivariate test: create a second version of your CTA to test version A and version B with your contacts and visitors.
- Create smart version: create a smart CTA.
- View details: see analytics for the CTA like the number of views, clicks, and submissions.
- Clone: create a copy of the CTA.
- Embed code: add the CTA to one of your external pages by copying and pasting the embed code.
- Assign users and teams: choose which users and teams have access to this content.
- Delete: delete the CTA.