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      How to Set-up LinkedIn Life page

      Submitted By: Richa Sharma

       

      From recruiting to social selling, businesses fight tooth and nail to position themselves as the best in their respective industries. And most of them are taking support of a LinkedIn Life page to do exactly that. This is why webdew too recently invested in this amazing page.

      LinkedIn Life pages are nothing short of branded landing pages that empower businesses to highlight their accomplishments, employees, and work culture. Besides, a LinkedIn Life page is a brand's golden opportunity to say, "Hey, this is why we're the amazing organization you want to work with."

      This guide will break down what a LinkedIn Life page is and how to set it up for some solid positioning power.

      What is a LinkedIn Life Page?

      LinkedIn Life Pages offer a look into an organization's culture and the employee life. The Life tab lets you share what Life's really like at your organization. Using this tab, you can showcase pictures and articles created by your employees, who are without a doubt your biggest advocates, along with highly engaging photos, videos, and posts from your company.  

      On the Life tab, one may find information about:

      1. Company leaders
      2. Culture highlights
      3. Company photos
      4. Employee perspectives
      5. Testimonials

      How to set up a Life Page?

      You can leverage the Life or What We Do Page to provide a sneak-peek into the Life of your organization through photos, testimonials, employee-written content, and a lot more.

      Edit the Life Page

      Update your LinkedIn Page's Life or What We Do Page:

      1. Go to your Page Super admin view.
      2. Click on the Career Pages tab at the top of the Page and select Life from the dropdown that appears.
      3. Click on the targeted audience page you wish to update.
      4. Note: If you've already saved a page draft, navigate the Unpublished section and click on the correct draft to access your saved edits.
      5. Once you are done editing your Life page, click one of the following options in the upper right corner:
      • Preview – allows you to view a member preview of the Page. Click Back to edit mode from the preview page to go back and either save or publish your edits.
      • Save – creates a draft of the Page but won't publish the edits. Your previously published version of the Page will remain as-is.
      • Publish – makes your edits public and will replace the previously published version of the Page.

      Main Image 

      Customizing the Main Image or Video on the Life tab of your LinkedIn Page enables you to present a unique snapshot of your organization's culture. 

      To begin adding or editing an image or video:

      1. Go to your Page Super admin view.
      2. Click on the Career Pages dropdown and select Life.
      3. Look for the Main Image/Video section.
      4. To Upload a new Main Image or Video, click on Add media. Select Upload image or Upload video from the dropdown menu, upload the correct file from your library, make the required adjustments and click on publish. 
      5. Or you can also embed a Vimeo or YouTube video. Select Embed Vimeo or Embed YouTube from the dropdown, past the video link in the text field., and then click on Publish.
      6. To edit your existing Main Image, click on the Edit icon. Select and drag the picture to reposition it, or use the slider to zoom in and out.
      7. Click on Delete photo to remove the image. You can also hit the Delete icon at the bottom of the photo from the Page settings view. 
      8. Once you are done, click on Apply. Click Publish to apply the changes.

      Company Leaders 

      You can leverage the Company leaders section of your Life page to give candidates a preview of your organization's leadership, along with links to their LinkedIn profiles. You can add up to four leaders highlighted on your Life page.

      To update the Company leaders section on the Life Page:

      1. Go to your Page Super admin view.
      2. Select the Career Pages tab at the top of the page and select Life from the dropdown menu.
      3. Click on the Targeted audience page if you want to update, or click on Create new page to set up a new page.
      4. Edit your Company leaders section.
      • The headline and description text boxes: Select the relevant text fields and type in your text.
      • Add company leader: Click on Add company leader, start typing their name in the search box, and select their profile when it appears in the dropdown.
      • Replace an existing profile: Hover your cursor over their profile and click on the Edit icon. Start typing the new person's name in the text box and select their profile.
      1. Remove a leader: Hover your cursor over their profile and click on the Delete icon.
      2. To turn the visibility on and off, slide the Hidden toggle to the right of the Company leaders header.
      3. You can select Cancel, Preview, Save, or Publish from the upper right corner. If you don't wish to publish the edits you've done, click Save to keep the changes as a draft or Cancel to discard the changes.

      Custom Module Spotlights 

      You can leverage the Spotlight Custom module(s) of your Life page to highlight any aspect of Life at your organization varying from benefits to team activities and office space.

      To update Spotlight Custom modules on the Life or What We Do tab of your Page:

      1. Navigate to your Page Super admin view.
      2. Click on the Career Pages tab at the top of the page and select Life.
      3. Scroll down to the Spotlight section. For every Custom module, select the subtitle and description text boxes to add your text.
      4. You may add up to two URLs in the Add URL link below the description or click the Edit icon to replace an existent URL.
      5. To insert an image for the first time, click on upload image. You can also insert videos and Slideshare presentations. 
      6. To replace an existing image, click on the Delete icon and then upload a new file.
      7. Slide the Visible toggle in the upper right corner of the Custom module section; right to turn the visibility on and left to turn it off.
      8. Once you are done with the updates, click Preview in the upper right corner to review what it will look like.

      Company Photos 

      Customizing the photos on your Life Page allows you to represent your organization and culture. 

      To add or edit Company Photos:

      1. Go to your Page Super admin view.
      2. Click on the Career Pages dropdown and select Life.
      3. Under the Company Photos section, you can add a minimum of 4 photos and no more than 20 photos.
      • To add an image, click on upload, select an image, and click Publish to apply the changes.
      • To remove an existing photo, hover your cursor over the image you wish to remove and hit the Delete icon. Finally, click Publish to apply the change.

      Once you add photos, you can reorder them by clicking and dragging them to the right or left. In case an image doesn't fit the fixed frame, make sure it matches the image specification of 900 px by 600 px.

      Employee Perspectives 

      You can leverage the Employee Perspectives section of your Life or to share content that your employees post on LinkedIn. You must have a minimum of two and a maximum of three articles to make this section of your Page visible.

      To update Employee Perspectives on the Life or What We Do tab of your Page:

      1. Go to your Page Super admin view.
      2. Click on the Career Pages tab at the top of the page and select Life from the dropdown.
      3. Scroll down to the Employee Perspectives section.
      4. Now, you can add an article by copying an article's URL or browse through relevant posts.
      • To add an article using the URL, click on Paste LinkedIn article URL, insert the link and hit Enter on your keyboard.
      • To browse LinkedIn articles, click on Browse articles. You can sort by Relevant posts or Popular posts using the dropdown menu at the top of the module. Finally, click on the article you'd like to highlight on your Page.
      1. To delete an article, click on the Remove icon in the upper right corner of the article box.
      2. Now update the visibility of this section by sliding the Visible toggle in the upper right corner of the Employee Perspectives section. Once you make the updates, click on Preview to see what it will look like.

      Testimonials 

      You can leverage the Testimonials section of your Life page to share authentic company insights from employees about what it's like working at your organization.

      To update the Testimonials section on the Life Page:

      1. Go to your Page Super admin view.
      2. Click on the Career Pages tab at the top of the page and select Life.
      3. Now, scroll down to the Testimonials section.
      • To add testimonials for the very first time, click Add employee, enter the employee's name in the text box and select the correct person from the dropdown.
      • To replace an existing profile, hover your cursor over the employee's profile card and click on the Edit icon. 
      • To remove an existing profile, hover your cursor over the employee's profile card and click on the Delete icon.
      1. Type in or paste their testimonial in the text box to the right of the profile card.
      2. Now, you can update the visibility of this section by sliding the toggle in the upper right corner of the Testimonials section. Once you make your updates, click Preview in the upper right corner to review what it will look like. 

      The Bottom Line

      Having a LinkedIn Life Page is certainly an investment, especially for businesses looking to attract top talent and position themselves accordingly.

      The LinkedIn Life page is all about positioning. In fact, having a Life page signals that you're pretty serious about doing business.

      Why? Because it comes at a heavy price. 

      That's why you don't come across LinkedIn Life pages so often. In a nutshell, they're reserved for leading businesses that want to highlight their expertise and attract only top-level talent.