Submitted By: Richa Sharma
With over 330 million users, Twitter is undoubtedly one of the best platforms for a business to reach more customers. And the first step is to maintain your Twitter account.
Setting up your business Twitter profile is pretty easy than you think. I’ll tell you exactly how to optimize and maintain a Twitter business account to make the most of Twitter for business.
How to optimize the Twitter profile?
Have a bio that represents your business
Twitter is an open social platform where most of the communication takes place in front of everyone in the news stream. So, while creating a bio, remember that people who have no previous knowledge of who you are or what you do will find you on Twitter.
Think like you only have a few seconds or, in this case, just 160 characters to describe your brand to a complete stranger; what would you say? That, my friend, will be your bio.
Upload an image that represents you
Never underestimate the significance of choosing the right image for your profile. For businesses, the perfect profile picture is the one that your clients already know and associate with your business—like your company logo.
You may change your profile picture in the future, but I don’t really recommend it unless you’ve established yourself or you have changed it across all the social platforms. What matters here is the profile picture and banner of all the platforms must be consistent!
Follow the right people
Who you follow on Twitter will define the kind of content you have access to. Therefore, you’ll want to set up some criteria based on your experience, your industry, and what you’re trying to accomplish.
People you want to follow could include professionals in your industry, your competitors, other local businesses, and even existing or potential customers.
The key is to look for and follow businesses like yours. Yeah, but don’t copy everything they do; simply pay attention to how they engage and the type of content they often share.
Schedule your tweets
An excellent Twitter feed has a consistent stream of content throughout the day and the week.
Of course, it doesn't mean you have to work around the clock; you simply need to learn to schedule your tweets. HubSpot allows you to schedule tweets to be published in the future. Besides, it gives some efficient analytics that’ll help you determine the best times of day to share your content.
Have a plan!
Do you want to drive more business or increase brand awareness or establish yourself as an industry expert? Always keep these things in mind while creating content, engaging with your audiences, or planning a new strategy.
A well-defined social strategy about how you plan to engage on Twitter and the type of content you wish to share will help you achieve your goals.
Bottom Line
Twitter is an outstanding channel for all kinds of businesses to use. Besides, a business profile is a perfect platform for engaging with the target audience, getting in touch with clients, and staying up to date with the latest trends.
Just make sure that your brand is easy to recognize and is consistent throughout all the social platforms. This way, you can easily tie together your overall social media marketing strategy.
Remember, Twitter is a powerful platform, so make sure to stay active on it to keep your followers engaged. Till then, "Tweet Retweet, and Repeat!"