2-week induction program for Social Media Marketer

Here's a comprehensive 15-day plan that will equip you with the skills and knowledge necessary to excel in Social Media Marketer role.

Week 1: Introduction to Processes and Tools

Day 1-2: Welcome and Orientation

• Introduction to your role and responsibilities as a Social Media Marketer.
• Overview of essential team collaboration and communication tools, including Slack and ClickUp.
• KBs to consider: 
  • How to manage social media postings
  • Process of Social Media Promotion

• • Social Media Campaign Management: Posts, Objectives, and Audiences

  • Usage of LinkedIn Polls

• • How to Create and Publish Social Posts Using HubSpot?
• Certifications:
  • Social Media Marketing Course: Get Certified in Social Media Strategy
  • Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level
  • Inbound Marketing Course: Attract Customers Through Valuable Content and Tailored Experiences

Day 3-5: Tool Training

• HubSpot: Creating & scheduling a monthly content calendar
• Canva: Designing simple graphic-based/carousel posts
• ChatGPT and Jasper: Creating engaging social copy
• Handling engagement from all social handles
• Planning and strategizing a monthly content calendar
• Running network-building campaigns
• Running organic lead generation campaigns from Social

Week 2: Hands-on Application

Day 6-10: Job-specific Training

• Understand the social media content creation process thoroughly
• Create a sample monthly content calendar
• Start planning and strategizing a monthly content calendar
• Begin real social media content creation and publishing
• Use Canva, ChatGPT, and Jasper for content creation
• Plan and execute network-building campaigns
• Launch organic lead generation campaigns from social media

Day 11-15: Ongoing Learning and Practical Application

• Continue social media content creation and strategy implementation
• Polish your social media content and engagement strategies
• Seek feedback and guidance from mentors and Team Lead

As you embark on this exciting journey as a Social Media Marketer, we wish you the best of luck in your new role! Your dedication to mastering social media strategies and contributing to our team's success is highly valued.

Welcome to the team, and may your experience be both rewarding and fulfilling.