Submitted By: Anusha ray
Choosing a domain name is one of the most critical steps while establishing your brand or business, as it is the first thing that highlights the image of your website and your brand. A carefully chosen domain name always increases the chances of user interest and creates a great impression on your website.
Firstly you have to plan a rough idea in your mind about the business names, which should be memorable, pronounceable, and represent your business ideals very efficiently.
Now the thing is how to configure a good business name?
As branding gives your business its characteristics and persona, you have to go through the whole configuring your branding concepts.
Here are the particulates which I have generated for better understanding regarding domain buying and selling process:
Figure out the best TLD for a business domain name
The main element to nurture your business name is TLDs, as it builds up the trust of the customers while analyzing your site.
TLD's help provides an excellent impression to your site and assures the customers that it is not fake and can be trusted. Now the question arises: what is a TLD? And how will it work for you?
What is a Top-Level Domain Name?
TLD(Top-level-domain), also known as an extension, is the last segment of a domain name after the final dot. The most familiar TLD example is .com, but many more TLDs also exist, like .org, .in, etc.
Three main tiers of domain extensions.
- .com - Most well-known extension, but as eCommerce is growing tremendously, many of the shortest .com domain names have already registered, so it is required to have many more.
- .in - Mostly used in business related to India.
- .net - Mainly used by technology firms if they are associated with ISP’s & other tech providers.
Choosing a unique business name
It’s hard to get a perfect domain name as tons of brand association companies offer many names. Toto finds a convenient word; you have to be clear about security, planning, renewal, and many more things.
Points to be noted while searching for domain names-
- Keep your domain name short as possible.
- It should be memorable.
- Use appropriate domain extensions like .com.
- Avoid numbers and hyphens.
- Go with the most popular domain registrar.
Let’s have a look at the second phase. ie. Registration of the domain.
Domain name registration
Source: domain-name-registration-process
Domain name registration is accredited by (ICANN- Internet corporation for assigned names & numbers) to sell & register domain names.
For better understanding, let’s go with some terms:
- Domain name registrant- It is the person or organization that has registered the domain name. To write the domain name, the domain registrant has to follow the following steps:
- Registration: Firstly, they will register their domain with an ICANN-accredited registrar. Then the registrar will check if the domain name is available for registration and then generates a WHOIS record with the domain name registrant information. Or they can also register their domain name through registrars resellers.
- Legal Or Civil Actions- As the domain name registrant is bounded by the terms and conditions of the registrars under which registers the domain name. So for following such kinds of legal actions, a code of conduct is generated by signing all terms and conditions.
WHOIS
It is a query and response protocol widely used for querying databases that store the registered user.
Source: https://whois.icann
Domain name registrar(DNS)
It is an organization accredited by ICANN and certified by different registries to sell domain names.
All the domain names registered must be linked to a registrar. Registrars also offer the registration submitted for domain names.
Registrars also assist with the renewal, transfer, or termination of domain names.
Some popular domain registrars are GoDaddy, Namescheap, dynadot, resellerclub, Google Domains, etc.
Source: Domain_Life_Cycle
