Submitted by: Anusha Ray
Clutch is a business-to-business rating and reviews directory and is one of the best ones in our industry. But before we get into the details of the platform, we need to understand why Clutch is essential and how we can make the most of it.
What is Clutch?
Clutch, as mentioned above, is a business-to-business rating and reviews directory. In other words, it is a common platform for agencies and clients to find each other with the help of reviews that are shared by the previous or existing clients of service providers.
For clients or customers, Clutch provides a reliable list of agencies or service providers who have achieved a certain level of reputation and a certain level of ratings based on their quality of work, delivery, communication, and various other factors.
For agencies, it is a great platform to list themselves in the expectation of generating quality leads and in the aspiration to learn from these reviews and improve themselves.
What does Clutch mean for us?
As an agency, webdew has always been growth-oriented and encourages its employees to learn from their mistakes. Even as a team, we believe in having no limit to betterment. So, when it comes to Clutch, it not only makes it possible for the team to evaluate their performance but also showcases their expertise, proficiency and naturally captures leads.
Clutch helps us grow our niche and build our brand in a completely organic way.
Thus, we want our profile to always be at its best, and this is how we can ensure the same:
Creating profile on Clutch
The first thing to do is to create a profile and get enlisted. It is pretty simple; you have to enter information about the company:
- Step 1: Sign in with LinkedIn. Remember, our profile always has to be listed with Danish Sir's profile.
- Step 2: Select the profile offering (Basic, Premium, or Sponsored)
- Step 3: Set up a company profile by entering basic company details and the services you offer.
- Step 4: Submitting client references by submitting clients' references depending on the previous projects we delivered.
While creating the profile, make sure to carefully fill in the following fields that will be visible to the public once the profile is created:
Submitting Client Reviews
Once the profile is done, it comes to gathering the reviews. It is important to remember that the client might not know or find it challenging to figure out how to add the review. It is always a good idea to share the process through a video. You can create a new one or use this one.
Loom video: https://www.loom.com/share/754560b843e44b0ab135b87b9164f321
Improve Profile Rating
As you keep getting more and more reviews on Clutch, your profile rating automatically increases. But it is also crucial to remember that the rating can also go down if the profile is not updated timely with appropriate details and the latest information. However, to set a difference from the ordinary, here are the steps you can follow to improve your clutch ratings:
1. Concentrate on generating quality reviews
For the Clutch directory, the quality of the client reviews is as important as the number of reviews. So, make sure you concentrate on delivering a fair project and ask a pleased client to add the review. Also, encourage them to add specific points about the strengths of the team.
2. Create and publish case studies
It is crucial to create and publish quality case studies on the website that can be referred to by new clients.
3. Getting verified
There is an option in Clutch where you can get verified by the platform. This directly impacts your validity and authenticity, which also affects the ranking.
4. Analyzing the research methodology
I have kept the essential point for the end. In order to improve your ranking in any directory such as Clutch, the most important thing you need to do is analyze their ranking process. It is the same with Clutch. Check out their research methodology here to find more ideas.
Doing well on a directory as reputed as Clutch is not a sprint but a marathon. The most important thing about it is consistency. You have to keep improving your quality of work and make sure your clients post the reviews on time. Consistency is the key for Clutch.