How you can add personalization tokens to an email subject line

Personalization of the emails helps you connect better with your customers and leads to more open and clicks. Personalized email subject lines stand out in a subscriber's inbox. It allows you to greet your subscriber by name, congratulate them on a birthday or anniversary, or highlight the topic they've expressed interest in. 

To add a personalization token to your email


  • Go to Marketing > Email in your HubSpot account.
  • Either create a new mail from Create email or hover over the name of the email you want to edit and click Edit.
  • Go to your email subject line:
    • In custom email editor, click Edit details.
    • In drag and drop editor, click Settings.
  • Find the Subject line and click Personalize.
  • In the new box, click the dropdown Type and select Contacts or Company
  • Click the dropdown Property, and select the contact property or company property that you want to use. 
  • Add a local default value or choose to Use this property's global default value.
  •  Click Insert